Fow Pyng Hu

The work of Dutch director Fow Pyng Hu projects an irresistible humor and charm, with a topical focus on transient identities in contemporary culture. His broad background across diverse creative genres, means he brings to the Submarine Branded Content repertoire a fresh take on new storytelling formats – as well as an exquisite eye which gained him a Cannes film festival selection for his first feature Jacky. After a series of critically acclaimed shorts, Jacky tackles the condition of migrant minorities stuck between contrasting cultures, told through the eyes of a young Dutch-Chinese man as he confronts his double identity in the face of amorous liaisons. Pyng Hu’s second feature, Paradise Girls, was described by Variety magazine as, “a wryly amusing and warmly human movie”, and won him a nomination for the Tiger Award at the International Film Festival Rotterdam.

Fow Pyng Hu dropped his first viral for Netherlands Online Film Festival. Featuring a host of Dutch high-glamour A-listers throwing crunk-shaped moves in a series of ever-diminutive digital screens (plasma > iPad > smart phone > you get me), it announces the call for submissions for the 2011 edition of NOFF. Now in it’s sixth year, the online sidekick of the prestigious Dutch film calendar highlight, once again teams up with YouTube to select and award the best in digital shorts from the Netherlands and beyond.